Know What’s Actually Driving Your Marketing Results

Stop guessing where your leads and conversions are coming from.

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Learn how to use UTM tracking correctly so you can clean up your attribution, understand what’s working, and make better marketing decisions with data you can trust.

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Live Workshop
Wednesday, October 14, 2026
Founding Price: $29

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Your Marketing Data Is Only Useful If You Can Trust It

You may be running email campaigns, posting on social media, investing in paid advertising, working with partners, and sending traffic to your website from multiple places.

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But when someone converts, can you confidently answer:

• Where did they actually come from?

• Which campaign drove the visit?

• Which email, ad, social post, or partner generated the lead?

• Which channels are producing results?

• Which marketing efforts deserve more investment?

Without consistent tracking, the answers can get messy quickly.

UTM parameters give you a simple way to add structure to your campaign tracking, but only when they are used correctly.

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In this live, practical training, you’ll learn how to create and use UTMs consistently so you can get cleaner data and a much clearer picture of what is driving your marketing performance.

What You’ll Learn

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By the end of the workshop, you’ll understand how to:

• Explain what UTM parameters are and why they matter

• Structure UTMs correctly and consistently

• Know which UTM parameters to use for different campaigns

• Track traffic from email, social media, paid advertising, partnerships, and other marketing channels

• Avoid common UTM mistakes that can create inaccurate or confusing reporting

• Build a consistent naming system across your campaigns

• Understand how UTM data appears in your analytics

• Improve attribution across your marketing efforts

• Identify which campaigns and channels are contributing to traffic, leads, and conversions

• Make better marketing decisions using cleaner data

You do not need to be an analytics expert to attend.

The goal is to give you a practical tracking system you can understand and actually use.

What You’ll Receive

Your registration includes:

• Live UTM Tracking Training with Erik Dafforn

• Step-by-step instruction and practical examples

• Guidance for using UTMs across common marketing channels

• Examples of correct UTM structures and naming conventions

• Common mistakes to watch for

• A practical framework you can apply to your own campaigns

• Live discussion and Q&A

• Supporting workshop resources to help you implement what you learn

Founding Workshop Price: $29

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Meet Your Instructor

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Erik Dafforn

Lead SEO and Analytics Strategist

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Erik Dafforn is CMCollective’s Lead SEO and Analytics Strategist and brings decades of experience helping businesses better understand how people discover, interact with, and convert through their digital properties.

His work spans SEO, analytics, attribution, reporting, and measurement strategy, with a focus on turning complex marketing data into information businesses can actually use.

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Erik is also the co-author of SEO Secrets and has spent his career helping organizations improve visibility, measurement, and digital performance.

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During the workshop, Erik will break UTM tracking down into a practical system that marketers and business owners can confidently apply to their own campaigns.

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Your Moderator

Cynthia Levin

CEO and Founder

Cynthia Levin is the founder of CMCollective, a strategic digital growth partner helping businesses build smarter, more connected marketing systems.

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She works with founders, business owners, and marketing teams to bring greater clarity to their digital strategy by aligning areas including SEO, paid media, email, analytics, and website performance.

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Cynthia will host and moderate the workshop, helping guide the conversation, surface practical business applications, and make sure the training connects the technical side of tracking to the marketing decisions businesses need to make every day.

Why We’re Offering a Founding Price

Attend the Full Workshop for $29

We’re relaunching this training in an updated, more practical format and offering the first session at a special $29 founding price.

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Our goal is to make the training accessible while giving our first group of attendees the opportunity to experience the complete live workshop at an introductory rate.

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Future sessions may be offered at a higher price.

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Founding attendees receive the full training, practical examples, supporting resources, and live Q&A for $29.

Who This Workshop Is For

This workshop is designed for:

• Business owners

• Founders

• Marketing managers

• In-house marketing teams

• Digital marketers

• Agencies and consultants

• Anyone responsible for campaign reporting or attribution

It is especially useful if you are marketing through several channels and want a more consistent way to understand where your traffic, leads, and conversions are coming from.