Know What's Actually Driving Your Marketing Results 

Stop guessing which campaigns are generating traffic, leads, and conversions.

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Join our live, practical UTM Tracking Training and learn how to create cleaner campaign data, improve attribution, and make smarter marketing decisions.

Wednesday, October 21 | 1:00pm ET / 10:00am PT

60-minutes | $49 founding price

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Better Tracking Starts with Better Data

You're investing time and money across multiple marketing channels. But if your campaign links aren't tracked consistently, it becomes harder to understand what's generating traffic, leads, and conversions.

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UTM parameters help identify where website visitors come from and which campaigns brought them there.

When they're structured correctly, they give you cleaner campaign reporting and a more reliable foundation for making marketing decisions.

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The goal isn't more data. It's better data you can actually use.

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What You’ll Learn

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In this practical, 60-minute training, you'll learn how to:

• Understand UTM parameters: What they are, how they work, and why they matter for campaign tracking.

• Build UTMs correctly: Structure campaign URLs using consistent naming conventions.

• Avoid common mistakes: Identify tracking errors that can compromise your reporting.

• Track across channels: Apply UTMs to email, paid advertising, organic social, partnerships, and other campaigns.

• Improve campaign attribution: Understand how cleaner tracking helps you evaluate marketing performance.

• Put it into practice: Use real-world examples to build a more consistent tracking approach for your business.

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What You’ll Receive

Your $49 registration includes:

• 60-minute live training: 45 minutes of instruction led by Erik Dafforn, followed by 15 minutes of Q&A.

• Practical UTM examples: See how campaign links should be structured across different marketing channels.

• A consistent tracking framework: Learn an approach you can apply to your own campaigns.

• Supporting workshop resources: Materials to help you put what you've learned into practice.

• 14-day recording access: Watch or revisit the training on your schedule, even if you can't attend live.​

Meet Your Instructor

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Erik Dafforn

Lead SEO and Analytics Strategist

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Erik brings decades of experience in SEO, analytics, attribution, and digital measurement. As co-author of SEO Secrets, he has helped businesses turn complex marketing data into clearer insights and more informed decisions.

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In this training, Erik will break down UTM tracking into a practical, repeatable approach that business owners and marketers can confidently apply to their campaigns.

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Your Moderator

Cynthia Levin

Founder, CMCollective

Cynthia leads CMCollective, a strategic digital growth partner helping businesses connect their marketing efforts with measurable results.

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She'll host and moderate the training, connecting Erik's technical expertise to the practical marketing challenges businesses face every day.

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Founding Workshop Price: $49

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We're offering this updated UTM Tracking Training at a special $49 founding price.

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Your registration includes the complete live training, practical examples, supporting resources, Q&A, and 14-day recording access.

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Future sessions may be offered at a higher price.

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Is This Training Right for You?

This training is designed for business owners, founders, marketing managers, in-house teams, and digital marketers who want a clearer understanding of their campaign performance.

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Whether you're new to UTMs or already using them, you'll learn how to create a more consistent tracking approach across your marketing channels.

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No advanced analytics experience required.

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Frequently Asked Questions

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What exactly is a UTM?

A UTM  (Urchin Tracking Module) is a small piece of tracking information added to the end of a URL. It helps your analytics platform identify information such as where a visitor came from, which campaign they interacted with, and which marketing effort drove the visit. 

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The workshop will explain UTMs from the ground up, so you do not need prior experience.

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Do I need to know Google Analytics to attend?

You do not need to be an analytics expert or have advanced GA4 knowledge to participate and benefit from this training.

A basic understanding of your digital marketing will be helpful. The workshop is designed to make UTM tracking understandable and practical for both marketers and business owners.

Is this training only about Google Analytics 4?

No. While we'll discuss how UTM parameters support reporting in platforms like Google Analytics 4, the training focuses on creating and using consistent UTM tracking across your marketing campaigns.

The principles can be applied regardless of which analytics platform you use.

What marketing channels can I use UTMs for?

UTMs can be useful across many online channels, including:

• Email marketing

• Organic social media

• Paid social

• Paid search

• Partner campaigns

• Influencer campaigns

• Affiliate campaigns

• QR codes

• Digital documents and presentations

• Other external links that send traffic to your website

We’ll cover practical examples during the training.

What if my company already uses UTMs?

Current UTM users can still benefit from the workshop.

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One of the most common problems we see is not a complete lack of UTMs, but inconsistent naming and usage across different people, platforms, and campaigns.

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The training will help you evaluate whether your current system is giving you clean, useful data.

Will this be technical?

There will be some technical concepts, but the workshop is designed to be practical rather than overly technical.

We will explain both what to do and why it matters so you can apply what you learn without needing to become an analytics specialist.

Can my marketing team attend?

Absolutely. In fact, UTM tracking often works best when everyone responsible for creating campaigns and links follows the same naming structure.

If multiple people within your organization manage email, social media, paid media, partnerships, or reporting, this training can help establish a more consistent approach.

Will there be time to ask questions?

Yes. The workshop will include time for live questions and discussion.

Will I receive anything after the training?

Yes. Attendees will receive supporting workshop resources designed to help put the training into practice.

Why is the workshop only $49

This is the founding session of the updated UTM Tracking Training.

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We’re offering the first workshop at an introductory rate while we relaunch the program and work with our initial group of attendees.

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Future sessions may be priced higher.

Is the $49 price per person?

Yes. Registration is per attendee.

What if I can't attend live?

You don't need to attend live to benefit from the training. Everyone who registers will receive access to the recording for 14 days after the session.

What is the refund policy?

Because this is a live training and all registered attendees will receive access to the workshop recording for 14 days after the session, all registrations are non-refundable.

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You do not need to attend live to receive the recording. If you register but are unable to join the live workshop, you will still receive the recording along with the other attendees after the training.

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Ready to Make Better Decisions With Your Marketing Data?

Stop relying on inconsistent campaign tracking. Learn how to build a cleaner, more reliable approach to understanding what's driving your marketing results.

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Wednesday, October 21, 2026
1:00 PM ET / 10:00 AM PT
Founding Price: $49

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​Can't attend live? Your registration includes 14-day access to the recording.