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  • Writer's pictureCynthia Levin

Google Core Web Vitals: Key Updates

As you know by now, Google is changing their Core Web Vitals in the Google Algorithm. This means that in addition to SEO/Keywords, Google will now measure how a users 'experiences' your site. If a user has a good experience then Google will promote the site higher in their search results.

Upon this rollout, Core Web Vitals will join a list of guidelines for existing page experience signals, including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitials.

To learn what this mean, what you need to know, and most important, what you need to do, schedule a free consultation today.

Key Updates

On Monday April 19th, Google posted the following updates:

  • Gradual rollout starting mid-June this year

  • Details on what will be included in the update

  • A new Page Experience report in Search Console

  • Support for signed exchanges for all content on Google Search

Gradual Rollout Starting Mid-June This Year

Although page experience will be a part of Google's ranking system beginning mid-June, it won't play its full role as part of the new system until the end of August.

Details On What Will Be Included In The Update

As mentioned in our GCWV Whitepaper, the three main updates will be the LCP, FID, and CLS metrics. In addition to these, the Top Stories carousel feature on Google Search will be updated to include all news content. This means that using the AMP format is no longer required and any page could be eligible to appear in the Top Stories carousel.

A New Page Experience Report In Search Console

This new Page Experience report combines the existing Core Web Vitals report with other components of the page experience signals, such as HTTPS security, absence of intrusive interstitials, safe browsing status and mobile friendliness. It will also provide valuable metrics, such as the percentage of URLS with good page experience and search impression over time, enabling you to quickly evaluate performance.

Support For Signed Exchanges For All Content On Google Search

Yes, you read that correctly. In the past, Google only supported SXG built with the AMP framework. With GCWV update, signed exchanges (SXG) on Google Search will be available for all web pages.

SXG allows Google search to leverage the privacy-preserving prefetching technique in compatible browsers, which can lead to improved page experience. This enables Google Search to load key resources of a page ahead of navigation, which makes it possible for the browser to display pages faster.

To Learn More About Google Core Web Vitals


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