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  • Writer's pictureCynthia Levin

Unveiling the Mystery Behind Inflated Referral Traffic: A Business Owner's Guide

Learn about the recent surge in bot web traffic affecting sites all around the world

Understanding the Recent Surge in Referral Traffic


Lately, many websites have been experiencing an influx of referral traffic originating from Poland and Russia. This surge is suspected to be automated, leading to inflated traffic numbers without genuine engagement. The domains primarily involved are:


  • sedersanews.grets.store

  • news.grets.store


Potential Sources of Additional Traffic


Other domains that could be contributing to this phenomenon include:

  • kar.razas.site

  • game.fertuk.site

  • trast.mantero.online

  • ofer.bartikus.site

  • garold.dertus.site

  • games.patlik.site

  • static.seders.website

  • rida.tokyo

  • info.seders.website


Current Status and Recommendations


  • Google has yet to announce a solution, but GA4 data streams are expected to filter out such bot-generated traffic.

  • While this issue is widespread, it doesn't pose a direct threat but skews traffic metrics.

  • Blocking traffic isn't advised unless familiar with IP filtering due to uncertain origin IP ranges.


Potential Impact on Businesses


  • Understanding the situation helps in preventing undue panic among business owners.

  • Maintaining vigilance and awaiting updates from Google are crucial steps.

  • Consideration of alternative metrics and analytics tools might be necessary to gauge genuine engagement accurately.


Navigating Through the Turbulence


While the surge in automated referral traffic poses challenges, staying informed and proactive is key. By closely monitoring the situation and implementing appropriate measures, businesses can mitigate its impact effectively.

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